Approach

Five things that need to match

Before you reach out

We check every opportunity against five criteria. If any one isn't met, we pass. Not because the company is bad, but because our model only works when all five align.

The best founders understand the problem from experience. That kind of insight is hard to teach and impossible to shortcut.

For Growth investments, traction matters. For Seeding, a clear path to first revenue. Something real needs to be in motion.

Our experience is in building and scaling B2B SaaS. If a company needs capital but not operational input, we're not the right partner.

No fund cycle, no forced exit timeline. If you're optimising for a quick flip, our tempo won't match.

B2B SaaS is our focus. No edge in consumer, hardware, or biotech. We stay where we have operational understanding.

How we evaluate

Six stages. One standard.

Once the five criteria are met, every investment follows the same process. It keeps us consistent and gives founders clarity on what to expect at each step.

Evaluate
A
Step 1

Alignment

We check fit between the founder's ambition, the company's direction, and what EONLOG can contribute. A conversation, not an application.

Our criteria are public. No founder should have to guess whether they qualify.
S
Step 2

Scanning

Product, market, financials, team. We review how the business actually works, not how it's presented.

We've built companies. We know what to look for beyond the pitch deck.
S
Step 3

Scoring

We use a structured scoring framework to guide our evaluation, but numbers never tell the full story. We always look at the person behind the company and the vision that drives it.

Same bar for Growth, Seeding, and Incubation. No special treatment, no exceptions.
Execute
E
Step 4

Explore

Real time with the business. This phase is as much about the founder evaluating us as us evaluating them.

We share references from portfolio companies. Ask them how we actually behave.
T
Step 5

Transaction

Clean deal structures. We invest alongside founders, not against them.

If either side can't explain the terms to their team, they're too complicated.
S
Step 6

Support

Capital is the beginning. We contribute experience, introductions, and governance support for as long as it's useful.

Check-ins are shaped around what helps the company, not what fills our calendar.
After we invest

What ongoing support looks like.

Every portfolio company gets access to three things. How much of each depends on what the founder needs.

Board participation

We take a board seat when it adds value. For companies with an active board, that means quarterly meetings with monthly informal check-ins. For earlier-stage companies, we match whatever cadence keeps the founder building rather than reporting.

Introductions & network

Thirty years of Bizzmine. That's relationships across European B2B: customers, technical hires, channel partners, founders who've solved the same problems. We make introductions when they're relevant, not to fill a report.

Governance & operations

Shareholder agreements, reporting frameworks, hiring processes, technical architecture reviews. We help set up structures that protect the company while keeping it fast. Clarity and accountability without overhead.

Some founders want a weekly sparring partner. Others want us in the background until a specific challenge comes up. We follow the founder's lead.

If the five criteria fit, let's talk.

No pitch deck needed. The first step is a conversation about fit.

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